Market Opportunity
The creator economy is booming, over $480 B by 2027 and 5 B+ daily content consumers. Web3 adoption is accelerating with 400 M+ users seeking ownership, transparency, and real rewards.
ZE23 stands at the intersection of Social and Finance (SocialFi), introducing a unique concept that transforms and elevates the Creator and Attention Economy.
Creators get paid faster and better, while consumers are not just entertained, but REWARDED.
1. Creator Monetization Delays
Problem: Traditional platforms take weeks (sometimes months) to pay creators, creating cash-flow uncertainty.
Market Reality:
Over 87% of creators report being paid late, incorrectly, or not at all by existing platforms.
The creator economy—valued at $205B in 2024, growing to $1.3T by 2033—still relies on outdated payout systems that cannot keep pace with creator demand for real-time income.
With 50 million+ creators worldwide and rising, slow-payment systems are one of the top 3 reasons creators switch platforms.
ZE23 Solves: Instant monetization — creators get paid at the speed their content performs.
2. Fan Passivity (No Rewards for Engagement)
Problem: Viewers generate billions in value for platforms & creators, yet receive no financial benefit from the attention they contribute.
Market Reality:
Social platforms host 5+ billion users, yet 0% of ad revenue or creator-driven value goes to fans.
Engagement is rising: over 31% of Gen Z audiences actively share or promote content, but they receive no economic upside from their influence.
As the creator economy evolves toward tokenization and fan-economies, there is a massive value gap where billions of dollars in attention remain unmonetized.
ZE23 Solves: Fans earn rewards for boosting, engaging, and participating — turning attention into real economic value.
3. Web2 Platform Greed (Platforms Keep the Money)
Problem: Traditional social platforms retain most or all ad revenue — creators and communities capture only a fraction.
Market Reality:
YouTube keeps 45% of creator ad revenue.
TikTok, Instagram, and others keep far more, offering inconsistent or tiny payouts.
96% of creators earn less than $100k/year, despite platforms generating hundreds of billions in annual revenue.
Social media market: $218B (2023) → projected $816B (2033), yet almost none of that reaches fans or creators proportionally.
ZE23 Solves: Revenue distribution — value flows to the ecosystem (creators + fans), not just to the platform.
4. Web3 Complexity (Onboarding is Too Hard)
Problem: Web3 platforms promise better economics, but they are too complex for mainstream users.
Market Reality:
Over 70% of users abandon Web3 apps due to complicated wallets, seeds, or gas fees.
Research shows Web3 creator tools “lack stable and efficient monetization compared to Web2.”
Yet the Web3 creator space is booming: tokenized creator tools are expected to become a major segment of the $1.3T creator economy by 2033.
Most Web3 competitors fail at user experience, which is the #1 reason creators avoid decentralized platforms.
ZE23 Solves: Web2 simplicity + Web3 power — a frictionless onboarding flow built for mainstream adoption.
ZE23 Solves 4 Massive Market Inefficiencies
Slow Monetization → We offer instant payouts.
Passive Fans → We reward engagement with real value.
Web2 Revenue Extraction → We redistribute the value to creators & fans.
Web3 Complexity → We bring Web3 earning power with Web2 usability.
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